ATA’s Coach Ryan Rowe Returns to Illinois for NCAA Coaching Stint
“It felt like home.”
This spring, ATA Coach Ryan Rowe returned to his alma mater, the University of Illinois, not as a player, but as a coach. In a short-term role during the NCAA tournament season, Rowe served as an assistant coach under long-time Illinois Head Coach Brad Dancer, stepping back into the world of collegiate tennis with energy, gratitude, and perspective.
“I honestly thought he was just calling to catch up with alumni,” Rowe laughs, remembering the initial call from Dancer. “But then I realized he was asking me to come coach during the postseason. He had already spoken to Coach Newman here at ATA to make sure it was okay to pull me away for a few weeks. I was touched and excited, but I had to think fast. I had a flight out the next morning.”
Coming Home
For Rowe, who won a national championship and multiple Big Ten titles during his time at Illinois, the return stirred deep emotions. “It’s crazy how everything stays the same and somehow changes,” he said. “Walking into my old locker room, I put my stuff right by my old spot out of habit. It was like I’d never left – except Coach Tim had taken my locker.”
The experience brought back not just memories, but a sense of belonging. “We hit some of the old restaurants I used to go to as a player. I got to see family nearby, and even a couple cousins currently at Illinois. Being back just felt right, like home.”

He found that while the program had evolved, the culture of connection and support remained strong. “The Illinois family has only grown. I saw many familiar faces from 20 years ago, as well as many amazing new people. Everyone was so welcoming.”
His presence didn’t go unnoticed. Illinois Head Coach Brad Dancer praised Rowe’s immediate impact on the team:
“It was awesome to have Ryan back with the Fighting Illini this spring. Ryan’s the type of guy that can make an immediate connection to the student-athletes. Ryan’s heart is always in the right place and as an athlete you can feel that he’s in your corner. Then of course Ryan is full of stories and he can captivate you with legendary tales of teams past or ridiculous things that Coach Brad used to do—just a great overall presence for our team. Providing leadership, mentorship and brevity to the squad. We appreciate Ryan making the effort.”
Daily Life with the Team
Rowe’s days with the team were long and immersive. At home or on the road, he was all-in. “We’d be at the tennis center around 6:30 a.m. for team practices and individual sessions,” he said. “On match days, it was breakfast, morning hits, team meals, warm-ups, matches, and debriefs. But the best part was that everything was done together. That’s what makes college tennis so powerful: it’s shared purpose.”
Getting to know the players quickly was one of the biggest initial challenges. “When I was playing, most of the team was from the Chicago area. Now, I had to get to know their game styles, personalities, and how to coach them under pressure – and earn their trust fast.” He adds with a grin, “One of the seniors missed the introduction meeting and just thought I was hanging out for the first couple days.”
Still, the players embraced Rowe quickly, intrigued by his deep ties to the program and fresh perspective. “Good players love the sport. They knew about alumni like me. They loved Illinois. It helped that Coach Dancer had me meet with them often – in the van, around campus, just talking tennis and life. We got close pretty fast.”
As the season wound down, those bonds and the memories they stirred only deepened. The moment that stayed with him most, though, came at the very end. “The last match of the year hit me hard. Even though I was only there for a short time, it reminded me of when my college playing days ended. It’s one of the greatest times of your life – and then it’s over. There’s nothing else like being part of a college team.”

New Energy, New Ideas
Now back in Austin, Rowe brings home more than memories.
“I left feeling inspired to keep growing,” he said. “These players at Illinois were crystal clear on their goals. They knew what they were working on and wanted every second with their coaches. That’s what I want to bring back to ATA – helping our students be more intentional, more clear, and more accountable in their development.”
One immediate change: a renewed focus on video analysis. “College players watch almost every match they play – it’s critical to growth. That gets lost in juniors sometimes. I want our kids to have that edge.”
ATA CEO Jack Newman noted the value Rowe’s temporary return to the college game brings to the entire academy:
“Coach Ryan Rowe’s six-week sabbatical coaching at the D1 level for his alma mater, the University of Illinois, was a game-changer. Immersing himself in the high-level collegiate environment sharpened his coaching techniques and brought fresh insights to our program and his students at the Austin Tennis Academy. His renewed perspective enhances our ability to prepare young athletes for college tennis and beyond.”
For Rowe, it’s not just about coaching technique, it’s about culture. “At Illinois, the players wanted to be better. They knew why they were there. That mindset is contagious. I want our juniors to tap into that same level of clarity and hunger.”
Looking Ahead
The experience has opened up new possibilities for Rowe, who has spent the last decade developing junior players at ATA.
“I wouldn’t say I’m out there looking for the next college job,” he says, “but if the right opportunity came along, I’d definitely consider it. Coaching players who are 100% invested was just so much fun.”
When asked what he wishes he’d known back when he was a college player, Rowe doesn’t hesitate: “The serve was my weapon, but I didn’t understand return strategy at all. Coaching has taught me how to read serving habits and bait players into patterns. That’s something I try to teach now – it’s all about managing the pressure points.”
Full Circle
Perhaps the greatest takeaway? The relationships.
“I’m just thankful,” Rowe said. “For the people still there after 20 years who’ve supported me. For the new players I met. For the family I got to see while I was back. It felt like home. And I left more motivated than ever.”














The ATA community will remember Rifkin from his time helping develop junior tennis players both as a tennis coach and a fitness coach. “My time working at ATA was invaluable in preparation for my recent tennis club acquisition,” said Rifkin. “From enhancing my practical hands-on skills of tennis instruction and fitness training to understanding nuance of operations, programming, and team mindedness. The environment and culture (at ATA) allowed growth and learning from every corner.”



In fact, Tucker Taylor’s story is what inspired the writer to do a feature on him and his college choice for the website dedicated to the recruiting of junior tennis players. Back in September, Taylor committed to play for Roger Williams University and was interviewed by Rhiannon Potkey about his decision. Potkey said she had not done a story on Roger Williams before, and following her interview with Taylor, decided to showcase Taylor to help prove to other players that there are so many different options/opportunities for playing college tennis.




