A strategic analysis of calculated risk in junior tennis development By Jack Newman, CEO, Austin Tennis Academy Most coaches avoid the hard conversations about expensive tournament investments. That’s not just a disservice—it’s developmental malpractice. Here’s a conversation that makes most coaches uncomfortable: How do you justify spending thousands of dollars for a kid who might…
“It felt like home.” This spring, ATA Coach Ryan Rowe returned to his alma mater, the University of Illinois, not as a player, but as a coach. In a short-term role during the NCAA tournament season, Rowe served as an assistant coach under long-time Illinois Head Coach Brad Dancer, stepping back into the world of…
The Austin Tennis Academy is proud to announce 20 of our junior players qualified for the prestigious USTA L1 National Clay Court Championships, representing the pinnacle of junior tennis competition in the United States. This remarkable achievement spans across eight divisions, showcasing the depth and excellence of ATAs program. National Qualifiers Boys 12: Kush Purohit…
The following article was written by ATA College Prep student-athlete Harrison Chambers: The third-annual CATA Triples event took place on April 12, 2025, with a mission to raise money for scholarships for outstanding students and tennis players in Austin, Texas. Organized by the Capital Area Tennis Association (CATA), the event successfully combined competitiveness, fun, and…
ATA College Prep is proud to announce and congratulate six of its students for being named outstanding scholars by the National Merit Scholarship Corporation and College Board. Fate MacAlasdair, Cole Kilian and Michael Malyshev have been Commended by the National Merit Scholarship Corporation. They are among the 50,000 (out of 1.5 million) highest-scoring students in…
Austin Tennis Academy is one of 41 Tennis Facilities from Across the Country Honored for Excellence ORLANDO, Fla., August 28, 2024 – The USTA today announced that the Austin Tennis Academy in Austin, Texas, is one of 41 winners in the USTA’s annual Outstanding Facility Awards program, which recognizes excellence in the construction and/or…
When you earn your way into the L1 National Clay Court Championships, you know you are going to have to grind. The surface is slow, the points are long, and, at least in the main draw, there is the prospect of having to play a full third set. This year 16 ATA players achieved the…
Even though it was going to be a long road ahead, Coach Raymundo Perez was excited about his maiden voyage with a new 15 passenger van loaded with the group of kids he’s taking on a five-hour trip from Midland to the Austin Tennis Academy. Coach Perez is the tennis coach at one of the…
ATA’s very own Brian Notis is being recognized by the United States Tennis Association – USTA – for his 30 years of service as a tournament director. In light of this month being National Tennis Month, the USTA chose May as the perfect time to present Notis with its Blue Ribbon Tournament Director Award. “Coach…
As the 2023-24 school year draws to a close, Austin Tennis Academy and ATA College Prep will be hosting two special events coming up later in May: Commencement and the End of Year Party for Academy. Both events will be held on the grounds of the tennis center. Graduation will take place the evening of…